{"id":882,"date":"2025-03-17T09:56:02","date_gmt":"2025-03-17T10:56:02","guid":{"rendered":"http:\/\/www.nichesitetool.com\/?p=882"},"modified":"2025-03-18T06:45:38","modified_gmt":"2025-03-18T06:45:38","slug":"how-meghan-markles-netflix-flop-actually-made-10000000-for-her-brand","status":"publish","type":"post","link":"http:\/\/www.nichesitetool.com\/index.php\/2025\/03\/17\/how-meghan-markles-netflix-flop-actually-made-10000000-for-her-brand\/","title":{"rendered":"How Meghan Markle\u2019s Netflix \u2018flop\u2019 actually made $10,000,000 for her brand"},"content":{"rendered":"
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With Love, Meghan has raked in millions in media impact value for her lifestyle brand, As Ever (Picture: Jake Rosenberg\/Netflix)<\/figcaption><\/figure>\n

Despite the furor against Meghan Markle’s<\/a> new Netflix<\/a> series With Love, Meghan, the show has done financial wonders for her new brand. <\/p>\n

First announced in 2024 under a different name, the Duchess of Sussex relaunched her lifestyle brand, As Ever, in February ahead of her highly-anticipated show<\/a>.<\/p>\n

The eight-episode reality series<\/a> sees Meghan, 43, return to her roots as she dispenses wisdom on simple meals, party prepping and elevated guest hosting while joined by a series of guests – aka how to be the hostess with the mostess.<\/p>\n

As with anything she does since marrying Prince Harry<\/a>, her show has been torn apart by critics and viewers slamming it as stilted and ingenuous.<\/p>\n

Although not everyone has shared vitriol for the series, which forms part of Harry and Meghan’s $100million (\u00a378m) partnership with the streaming platform (including the homemaking brand).<\/p>\n

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\n\t\t\t\tGet personalised updates on all things Netflix\t\t\t<\/h2>\n
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Wake up to find news on your TV shows in your inbox every morning with Metro’s TV Newsletter.<\/p>\n

Sign up to our newsletter<\/a> and then select your show in the link we’ll send you so we can get TV news tailored to you.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

And it seems the deal is paying off, as new data provided by Launchmetrics shows that the series has translated into $10m (\u00a37.7m) for her brand through media impact value (MIV) – drawn between March 4 and 11.<\/p>\n

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class=\"metro-related-video-carousel__related-video-placeholder-thumbnail\">\n\t\t\t\t\t\t\t<\/div>\n<div class=\"metro-related-video-carousel__related-video-placeholder-headline\">\n\t\t\t\t\t\t\t\t<span><\/span><br \/>\n\t\t\t\t\t\t\t\t<span><\/span><br \/>\n\t\t\t\t\t\t\t\t<span><\/span><br \/>\n\t\t\t\t\t\t\t\t<span><\/span>\n\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"metro-related-video-carousel__related-video-placeholder\">\n<div class=\"metro-related-video-carousel__related-video-placeholder-thumbnail\">\n\t\t\t\t\t\t\t<\/div>\n<div class=\"metro-related-video-carousel__related-video-placeholder-headline\">\n\t\t\t\t\t\t\t\t<span><\/span><br \/>\n\t\t\t\t\t\t\t\t<span><\/span><br \/>\n\t\t\t\t\t\t\t\t<span><\/span><br \/>\n\t\t\t\t\t\t\t\t<span><\/span>\n\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t\t\twindow.addEventListener(‘metroVideo:relatedVideosCarouselLoaded’, function(data) {<br \/>\n\t\t\t\tif (typeof(data.detail) === ‘undefined’ || typeof(data.detail.carousel) === ‘undefined’ || typeof(data.detail.carousel.el_) === ‘undefined’) {<br \/>\n\t\t\t\t\treturn;<br \/>\n\t\t\t\t}<br \/>\n\t\t\t\tvar player = data.detail.carousel.el_;<br \/>\n\t\t\t\tvar container = player.closest(‘.metro-video-player’);<br \/>\n\t\t\t\tvar placeholder = container.querySelector(‘.metro-video-player__up-next-placeholder’);<br \/>\n\t\t\t\tcontainer.removeChild(placeholder);<br \/>\n\t\t\t\tcontainer.classList.add(‘metro-video-player–related-videos-loaded’);<br \/>\n\t\t\t});<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>MIV is a metric that analyses quantitative and qualitative data conclude the value of the media impact of influencer marketing actions on a brand image.<\/p>\n<p>Her brand is mentioned in With Love, Meghan such as when she is chatting to Mindy about the bespoke jam which some lucky individuals got an early tasting of.<\/p>\n<p>As Ever, which officially launches in spring, is ‘more than a brand – it\u2019s a love language’ according to the official website.<\/p>\n<p>The ‘curated collection’ includes a variety of spreads, honey, teas and baking mixes for which fans can sign up to a newsletter to be informed exactly when they go on sale.<\/p>\n<p>And the mum-of-two’s brand is not the only thing benefitting. At one point in the show she wears Loro Piana sweater which earned the luxury Italian brand $1m (\u00a3771k) in MIV.<\/p>\n<figure class=\"img-container shareable-item wp-caption\">\n<div class=\"img-wrap\">\n\t\t<img width=\"646\" height=\"431\" src=\"http:\/\/www.nichesitetool.com\/wp-content\/uploads\/2025\/03\/SEI_242923307-31dd.jpg\" class=\"article-image wp-image-22739400\" alt=\"Meghan, Duchess of Sussex, left, and Mindy Kaling in a scene from With Love, Meghan\" loading=\"lazy\" \/>\t<\/div><figcaption>Her outfit choices also proved lucrative for clothing brands (Picture: AP)<\/figcaption><\/figure>\n<p>Jenni Kayne’s cashmere boyfriend sweater cameo earned her $497k (\u00a3383k) and Emilia Wickstead’s ship-print midi-dress provided her brand $362k (\u00a3279k).<\/p>\n<p>The positive outlook for her brand comes alongside a season two renewal from Netflix, with the new episodes landing in autumn. And the show landed in Netflix’s top 10 in its week of release with 2.6 million viewers.<\/p>\n<p>The new business initiative was originally named American Riveria Orchard but she soon ran into trademark trouble.<\/p>\n<p>In an exclusive interview with People, she explained: ‘There are tons of twists and turns \u2014 even with the name. I was figuring it out in real time.’<\/p>\n<p>And she reflected: ‘I appreciate everyone who gave me the grace to make mistakes and figure it out and also to be forgiving with myself through that. 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class=\"metro-related-video-carousel__related-video-placeholder-thumbnail\">\n\t\t\t\t\t\t\t<\/div>\n<div class=\"metro-related-video-carousel__related-video-placeholder-headline\">\n\t\t\t\t\t\t\t\t<span><\/span><br \/>\n\t\t\t\t\t\t\t\t<span><\/span><br \/>\n\t\t\t\t\t\t\t\t<span><\/span><br \/>\n\t\t\t\t\t\t\t\t<span><\/span>\n\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"metro-related-video-carousel__related-video-placeholder\">\n<div class=\"metro-related-video-carousel__related-video-placeholder-thumbnail\">\n\t\t\t\t\t\t\t<\/div>\n<div class=\"metro-related-video-carousel__related-video-placeholder-headline\">\n\t\t\t\t\t\t\t\t<span><\/span><br \/>\n\t\t\t\t\t\t\t\t<span><\/span><br \/>\n\t\t\t\t\t\t\t\t<span><\/span><br \/>\n\t\t\t\t\t\t\t\t<span><\/span>\n\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"metro-related-video-carousel__related-video-placeholder\">\n<div class=\"metro-related-video-carousel__related-video-placeholder-thumbnail\">\n\t\t\t\t\t\t\t<\/div>\n<div 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class=\"metro-related-video-carousel__related-video-placeholder-headline\">\n\t\t\t\t\t\t\t\t<span><\/span><br \/>\n\t\t\t\t\t\t\t\t<span><\/span><br \/>\n\t\t\t\t\t\t\t\t<span><\/span><br \/>\n\t\t\t\t\t\t\t\t<span><\/span>\n\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"metro-related-video-carousel__related-video-placeholder\">\n<div class=\"metro-related-video-carousel__related-video-placeholder-thumbnail\">\n\t\t\t\t\t\t\t<\/div>\n<div class=\"metro-related-video-carousel__related-video-placeholder-headline\">\n\t\t\t\t\t\t\t\t<span><\/span><br \/>\n\t\t\t\t\t\t\t\t<span><\/span><br \/>\n\t\t\t\t\t\t\t\t<span><\/span><br \/>\n\t\t\t\t\t\t\t\t<span><\/span>\n\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t\t\twindow.addEventListener(‘metroVideo:relatedVideosCarouselLoaded’, function(data) {<br \/>\n\t\t\t\tif (typeof(data.detail) === ‘undefined’ || typeof(data.detail.carousel) === ‘undefined’ || typeof(data.detail.carousel.el_) === ‘undefined’) {<br \/>\n\t\t\t\t\treturn;<br \/>\n\t\t\t\t}<br \/>\n\t\t\t\tvar player = data.detail.carousel.el_;<br \/>\n\t\t\t\tvar container = player.closest(‘.metro-video-player’);<br \/>\n\t\t\t\tvar placeholder = container.querySelector(‘.metro-video-player__up-next-placeholder’);<br \/>\n\t\t\t\tcontainer.removeChild(placeholder);<br \/>\n\t\t\t\tcontainer.classList.add(‘metro-video-player–related-videos-loaded’);<br \/>\n\t\t\t});<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>Despite whipping up plenty of anger with her new show – not everything said was negative.<\/p>\n<p>Metro’s four-star review reads: ‘For those who argue that this version of Meghan is just as manufactured as anything else about her over the past decade, I would agree. <\/p>\n<p>‘But at least this time, we know exactly what we\u2019re signing up for.<\/p>\n<p>‘With Love, Meghan fits perfectly into the genre of TV that you can whack onto the background while you get your Sunday chores done \u2013 and it is not pretending to be anything else.’<\/p>\n<p class=\"has-text-align-center\"><strong>Got a story?<\/strong><\/p>\n<p class=\"has-text-align-center\">If you\u2019ve got a celebrity story, video or pictures get in touch with the <a href=\"https:\/\/metro.co.uk\">Metro.co.uk<\/a> entertainment team by emailing us celebtips@metro.co.uk, calling 020 3615 2145 or by visiting our <a href=\"https:\/\/metro.co.uk\/submit-stuff\/\">Submit Stuff<\/a> page – we\u2019d love to hear from you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"text-justify mb-2\" >With Love, Meghan has raked in millions in media impact value for her lifestyle brand, As Ever (Picture: Jake Rosenberg\/Netflix) Despite the furor against Meghan Markle’s new Netflix series With Love, Meghan, the show has done financial wonders for her new brand. First announced in […]<\/p>\n","protected":false},"author":1,"featured_media":884,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"_links":{"self":[{"href":"http:\/\/www.nichesitetool.com\/index.php\/wp-json\/wp\/v2\/posts\/882"}],"collection":[{"href":"http:\/\/www.nichesitetool.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.nichesitetool.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.nichesitetool.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.nichesitetool.com\/index.php\/wp-json\/wp\/v2\/comments?post=882"}],"version-history":[{"count":3,"href":"http:\/\/www.nichesitetool.com\/index.php\/wp-json\/wp\/v2\/posts\/882\/revisions"}],"predecessor-version":[{"id":887,"href":"http:\/\/www.nichesitetool.com\/index.php\/wp-json\/wp\/v2\/posts\/882\/revisions\/887"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.nichesitetool.com\/index.php\/wp-json\/wp\/v2\/media\/884"}],"wp:attachment":[{"href":"http:\/\/www.nichesitetool.com\/index.php\/wp-json\/wp\/v2\/media?parent=882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.nichesitetool.com\/index.php\/wp-json\/wp\/v2\/categories?post=882"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.nichesitetool.com\/index.php\/wp-json\/wp\/v2\/tags?post=882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}