{"id":4672,"date":"2025-06-13T17:02:39","date_gmt":"2025-06-13T17:02:39","guid":{"rendered":"http:\/\/www.nichesitetool.com\/?p=4672"},"modified":"2025-06-17T06:39:26","modified_gmt":"2025-06-17T06:39:26","slug":"ps-plus-and-game-pass-price-hikes-loom-as-sony-looks-to-add-more-value","status":"publish","type":"post","link":"http:\/\/www.nichesitetool.com\/index.php\/2025\/06\/13\/ps-plus-and-game-pass-price-hikes-loom-as-sony-looks-to-add-more-value\/","title":{"rendered":"PS Plus and Game Pass price hikes loom as Sony looks to \u2018add more value\u2019"},"content":{"rendered":"
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Don’t get too comfortable, says Sony (Sony Interactive Entertainment)<\/figcaption><\/figure>\n

PS Plus<\/a> will be subject to more price hikes in the future, as Xbox<\/a> players fear a possible increase to Game Pass<\/a> as well.<\/p>\n

Almost two years after Sony increased the price<\/a> of certain PS Plus subscriptions, the company has thrown out the possibility of adjusting its ‘pricing strategy’ once again.<\/p>\n

During a business conference, Sony was asked by investors about the reason behind the 2023 price increase, along with what factors may lead to another hike in the future.<\/p>\n

In response, Sony Interactive Entertainment president and CEO Hideaki Nishino explained how the percentage of PlayStation Plus subscribers on the higher tiers had grown over the past few years.<\/p>\n

According to a chart which accompanied the Q&A<\/a>, 17% of PS Plus subscribers were on the Premium tier and 13% were on the Extra tier in the 2022 fiscal year, which has increased to 22% and 16%, respectively, by the 2024 fiscal year.<\/p>\n

‘PlayStation Plus is highly valued by our players and continues to drive engagement,’ Nishino said. ‘We\u2019re already seen a trend toward the option of higher tiers within our service, as evidenced by the subscriber mix we achieved in fiscal year 2024, where approximately 38% of players are now subscribed to PlayStation Plus Premium or Extra tiers.<\/p>\n

‘This is even after the global price increases we implemented in fiscal year 2023, and more recently, the local price increases in selected countries, to improve our pricing strategy across certain market clusters, and also to account for [foreign exchange] movements.’<\/p>\n

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