{"id":4046,"date":"2025-06-11T22:45:09","date_gmt":"2025-06-11T22:45:09","guid":{"rendered":"http:\/\/www.nichesitetool.com\/?p=4046"},"modified":"2025-06-12T12:20:06","modified_gmt":"2025-06-12T12:20:06","slug":"irresponsible-twix-advert-banned-across-uk-and-must-never-be-shown-again","status":"publish","type":"post","link":"http:\/\/www.nichesitetool.com\/index.php\/2025\/06\/11\/irresponsible-twix-advert-banned-across-uk-and-must-never-be-shown-again\/","title":{"rendered":"\u2018Irresponsible\u2019 Twix advert banned across UK and must never be shown again"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\t\t{“@context”:”https:\/\/schema.org”,”@type”:”VideoObject”,”name”:”Metro.co.uk”,”duration”:”T1M”,”thumbnailUrl”:”https:\/\/i.dailymail.co.uk\/1s\/2025\/06\/11\/14\/99262113-0-image-a-8_1749648626728.jpg”,”uploadDate”:”2025-06-11T14:27:00+0100″,”description”:”The ‘irresponsible’ advert has been banned across the UK.”,”contentUrl”:”https:\/\/videos.metro.co.uk\/video\/met\/2025\/06\/11\/1999570960519051839\/480x270_MP4_1999570960519051839.mp4″,”height”:270,”width”:480}<\/p>\n

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class=\"metro-related-video-carousel__related-video-placeholder-thumbnail\">\n\t\t\t\t\t\t\t<\/div>\n<div class=\"metro-related-video-carousel__related-video-placeholder-headline\">\n\t\t\t\t\t\t\t\t<span><\/span><br \/>\n\t\t\t\t\t\t\t\t<span><\/span><br \/>\n\t\t\t\t\t\t\t\t<span><\/span><br \/>\n\t\t\t\t\t\t\t\t<span><\/span>\n\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"metro-related-video-carousel__related-video-placeholder\">\n<div class=\"metro-related-video-carousel__related-video-placeholder-thumbnail\">\n\t\t\t\t\t\t\t<\/div>\n<div class=\"metro-related-video-carousel__related-video-placeholder-headline\">\n\t\t\t\t\t\t\t\t<span><\/span><br \/>\n\t\t\t\t\t\t\t\t<span><\/span><br \/>\n\t\t\t\t\t\t\t\t<span><\/span><br \/>\n\t\t\t\t\t\t\t\t<span><\/span>\n\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t\t\twindow.addEventListener(‘metroVideo:relatedVideosCarouselLoaded’, function(data) {<br \/>\n\t\t\t\tif (typeof(data.detail) === ‘undefined’ || typeof(data.detail.carousel) === ‘undefined’ || typeof(data.detail.carousel.el_) === ‘undefined’) {<br \/>\n\t\t\t\t\treturn;<br \/>\n\t\t\t\t}<br \/>\n\t\t\t\tvar player = data.detail.carousel.el_;<br \/>\n\t\t\t\tvar container = player.closest(‘.metro-video-player’);<br \/>\n\t\t\t\tvar placeholder = container.querySelector(‘.metro-video-player__up-next-placeholder’);<br \/>\n\t\t\t\tcontainer.removeChild(placeholder);<br \/>\n\t\t\t\tcontainer.classList.add(‘metro-video-player–related-videos-loaded’);<br \/>\n\t\t\t});<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><strong>An advert for the chocolate bar Twix has been banned for ‘encouraging dangerous driving’.<\/strong><\/p>\n<p>The short ad features a man who is involved in a high-speed car chase who crashes.<\/p>\n<p>However, as he makes an impact with the other driver, his caramel-coloured car is sandwiched on top of another, like a Twix.<\/p>\n<p>Following five complaints the advert was deemed ‘irresponsible’ and was pulled from the air.<\/p>\n<p>Mars-Wrigley own Twix, along with other confectionary brands such as Snickers, M&M’s and Milky Way.<\/p>\n<p>The company has claimed that the ad had a ‘cinematic presentation’ and was set in a ‘world that was absurd, fantastical and removed from reality’.<\/p>\n<figure class=\"img-container shareable-item wp-caption\">\n<div class=\"img-wrap\">\n\t\t<img width=\"646\" height=\"363\" src=\"http:\/\/www.nichesitetool.com\/wp-content\/uploads\/2025\/06\/SEI_255118500-8a17.jpg\" class=\"article-image wp-image-23391930\" alt=\"grabs - TV Twix advert is BANNED for encouraging dangerous driving\" loading=\"lazy\" \/>\t<\/div><figcaption>The advert features a man driving in a high-speed car chase (Picture: Twix)<\/figcaption><\/figure>\n<figure class=\"img-container shareable-item wp-caption\">\n<div class=\"img-wrap\">\n\t\t<img width=\"646\" height=\"363\" src=\"http:\/\/www.nichesitetool.com\/wp-content\/uploads\/2025\/06\/SEI_255118432-54dd.jpg\" class=\"article-image wp-image-23391936\" alt=\"grabs - TV Twix advert is BANNED for encouraging dangerous driving\" loading=\"lazy\" \/>\t<\/div><figcaption>Towards the end of the chase, the two cars become stuck together, like a Twix (Picture: Twix)<\/figcaption><\/figure>\n<p>This was a view that was echoed by Clearcast, who is the non-governmental organisation that approves adverts.<\/p>\n<p>However, the <a href=\"https:\/\/metro.co.uk\/tag\/advertising-standards-authority\/\">Advertising Standards Authority (ASA)<\/a> ruled that in its current form it ‘condoned unsafe driving’.<\/p>\n<p>ASA claimed that the first half of the video ‘appeared likely to breach the legal requirements of the Highway Code’ despite it featuring fantastical elements.<\/p>\n<p>An ’emphasis on speed’ as well as ‘visible skid marks’ also helped contribute to the decision to ban it.<\/p>\n<p>Mars defended the advert, saying the cars were ‘shot driving at lawful speeds and any emulation would only reflect the legal and safe driving presented’, the <a href=\"https:\/\/www.bbc.co.uk\/news\/articles\/c5y5ez8189lo\" data-type=\"link\" data-id=\"https:\/\/www.bbc.co.uk\/news\/articles\/c5y5ez8189lo\">BBC <\/a>report.<\/p>\n<p>After the cars crash together, a Twix bar falls through the sunroofs of the two cars before they drive off together, still attached.<\/p>\n<figure class=\"img-container shareable-item wp-caption\">\n<div class=\"img-wrap\">\n\t\t<img width=\"646\" height=\"363\" src=\"http:\/\/www.nichesitetool.com\/wp-content\/uploads\/2025\/06\/SEI_255118438-f0cd.jpg\" class=\"article-image wp-image-23391927\" alt=\"grabs - TV Twix advert is BANNED for encouraging dangerous driving\" loading=\"lazy\" \/>\t<\/div><figcaption>The advert was deemed ‘unsafe’ and has since been banned (Picture: Twix)<\/figcaption><\/figure>\n<figure class=\"img-container shareable-item wp-caption\">\n<div class=\"img-wrap\">\n\t\t<img width=\"646\" height=\"431\" src=\"http:\/\/www.nichesitetool.com\/wp-content\/uploads\/2025\/06\/GettyImages-1822772006.jpg\" class=\"article-image wp-image-23391182\" alt=\"Candy Brands\" loading=\"lazy\" \/>\t<\/div><figcaption>Twix is owned by Mars-Wrigley along with Snickers, M&M’s and Milky Way (Picture Jakub Porzycki\/NurPhoto via Getty Images)<\/figcaption><\/figure>\n<p>Accompanying this is a tagline which reads ‘two is more than one’.<\/p>\n<p>In the ASA official ruling, it tells Mars ‘not tocondone or encourage irresponsible driving that was likely to breach the legal requirements of the Highway Code in their ads.<\/p>\n<p>This comes after a Next advert <a href=\"https:\/\/metro.co.uk\/2025\/02\/12\/next-advert-banned-featuring-unhealthily-thin-model-22541668\/\" data-type=\"link\" data-id=\"https:\/\/metro.co.uk\/2025\/02\/12\/next-advert-banned-featuring-unhealthily-thin-model-22541668\/\">was banned earlier this year <\/a>because of a single complaint over how the model looked \u2013 deeming it \u2018irresponsible\u2019.<\/p>\n<p>The online ad for the clothing giant featured a model who was described as \u2018unhealthily thin\u2019 and also admitted digitally altering the image.<\/p>\n<p>The camera angle and styling highlighted the slimness of her leg, the ASA said.<\/p>\n<p>The model was sitting on a wooden block and her legs were extended towards the camera.<\/p>\n<p class=\"has-text-align-center\"><strong>Got a story?<\/strong><\/p>\n<p class=\"has-text-align-center\">If you\u2019ve got a celebrity story, video or pictures get in touch with the <a href=\"https:\/\/metro.co.uk\">Metro.co.uk<\/a> entertainment team by emailing us celebtips@metro.co.uk, calling 020 3615 2145 or by visiting our <a href=\"https:\/\/metro.co.uk\/submit-stuff\/\">Submit Stuff<\/a> page – we\u2019d love to hear from you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"text-justify mb-2\" >{“@context”:”https:\/\/schema.org”,”@type”:”VideoObject”,”name”:”Metro.co.uk”,”duration”:”T1M”,”thumbnailUrl”:”https:\/\/i.dailymail.co.uk\/1s\/2025\/06\/11\/14\/99262113-0-image-a-8_1749648626728.jpg”,”uploadDate”:”2025-06-11T14:27:00+0100″,”description”:”The ‘irresponsible’ advert has been banned across the UK.”,”contentUrl”:”https:\/\/videos.metro.co.uk\/video\/met\/2025\/06\/11\/1999570960519051839\/480x270_MP4_1999570960519051839.mp4″,”height”:270,”width”:480} To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video Up Next Previous Page Next Page window.addEventListener(‘metroVideo:relatedVideosCarouselLoaded’, function(data) { if (typeof(data.detail) === ‘undefined’ || typeof(data.detail.carousel) === ‘undefined’ || 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